Search Results For: loyalty
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Direct Marketing | Print
First Baby Steps
Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile
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Direct Marketing | Print
Taking Center Stage
Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers
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Performance Products Chooses NuEdge’s Campaign Management System
Performance Products, an automotive accessories marketer, has chosen NuEdge System’s suite of campaign management and business intelligence tools to facilitate
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TASK MASTERS
Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People
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Lillian Vernon, Metris to Debut Credit Card
Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard
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Book Smarts
Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely
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Federated Direct Gets a New Chief
Federated Department Stores has named James J. Amann, a 38-year company veteran, as executive vice president of strategic initiatives. He will also head Federated Direct, the firm’s direct marketing arm.
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Catalina Marketing Sees Jump in Revenue, Income
Catalina Marketing Corp. had first-quarter revenue of $109.1 million, up from $94.4 million in first quarter 2001. Its net income rose from $9.4 million
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Live From MeritDirect Co-op: Use Web With Phone for More Sales
Direct marketers who use their Web sites in concert with their telemarketing efforts make more money, said Neil Sexton, founder of Sexton’s Market in Trinidad, CO.
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ACE Hardware Buys MicroStrategy Data Software
Ace Hardware Corp. has purchased MicroStrategy Inc.’s Business Intelligence Platform, a data analysis program, and will integrate it with its 1-terabyte-sized