Search Results For: loyalty

Dr Pepper/Seven Up Cos. launched the soft drink picture the 7UP logo, upside down by auctioning off the first 31 cases. The early-November launch put

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone’s minds these days. And if it isn’t, it

Lillian Vernon Corp. suffered a net loss of $4.1 million for the third quarter. Last year, the net profit was $2.6 million for the same period. The company

Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance

Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance

If there’s ever been an argument for promotion over advertising, it’s the Internet. On one hand, promotion on the Web is booming almost every campaign

Image, schmimage. It’s experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users’ experience, not

It’s dark. It’s quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.

Victoria’s Secret The Victoria’s Secret Christmas 2002 offering is enough to leave even jolly ol’ St. Nick hot under the collar. The annual Christmas

Braun Consulting Inc. has appointed Craig B. Lashmet to president of the professional services firm offering customer-focused business services. Formerly