Search Results For: loyalty
-
New Kids on the Blog
Fundraisers have had a tough job in recent years as both personal and corporate giving has tanked, along with the rest of the economy. Grants to foundations
-
Acquisition
99 and 44/100% Art
It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,
-
Direct Marketing | Print
How to Lose a Decades-Old Customer
It was such a nice gesture. Time magazine offered to send a friend a free year’s subscription with my renewal sub. As I had grown up reading Time, I had
-
Data Driven ROI
Reichheld RECONSIDERS
Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This
-
The Lost Demo
One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn’t
-
Data Driven ROI
Reichheld RECONSIDERS
Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This
-
Best Western Names Senior VP-Marketing
Best Western International has promoted David Kong to senior VP-marketing and development. Kong joined the company in 2001 and was previously with KPMG
-
PROMO exclusive: By the Numbers
Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.
-
Scene and Heard
If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and
-
Return OnWhat?
The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths: