Search Results For: loyalty
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Direct Marketing | Print
Smooth Sailing in Choppy Waters
How do some catalogers manage to outperform competitors in markets that are less than thriving?
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Data Driven ROI
The Value of Lifetime Value
Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing
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Shelf Life
In consumers’ minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for
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Teen Fashion Queens
Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The
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Year End Revenues Up 7.5% For Valassi
For the fourth quarter ended Dec. 31, 2003, Livonia, MI-based marketing services firm Valassis reported fourth-quarter revenues were up 2.8% from the
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Live from the DMA Financial Services Council Conference: Not Burying Call Centers, But Praising Them
While the dearth of data and do-not-call restrictions have teemed up to damp outbound telemarketing activity, Mass Marketing Insurance Group has managed
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CoolSavings Buys Alliance Data’s TMS Business
Online couponing firm CoolSavings Inc has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems. The purchase includes TMS’
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The Lost Demo
One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn’t
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Xtra
1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft
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Engagement
Visa Resizes Olympic Proportions
Visa International is still everywhere consumers want to be even if that’s at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for