Search Results For: loyalty

  • Live from PROMO EXPO: With Consumer In Charge, Get Their Love, Says Keynoter Kevin Roberts

    Marketing is entering a brave new world and the next center of change must be the retail industry, according to Kevin Roberts, Saatchi & Saatchi Worldwide CEO. Kevin Roberts With retail prime for a facelift, Roberts highlighted examples of how …

  • CoolSavings Appoints Three Top Execs

    CoolSavings Inc. has appointed Matthew Wise to senior vice president of marketing.

  • Engagement

    The Kmart Rewards Credit Card Makes its Debut

    Kmart has launched a branded loyalty credit card. The card offers $10 off the first card purchase of $50 or more and a $10 reward for every $250 in account purchases after that. Kmart hopes the offering of the reward card will help “retain and better …

  • Engagement

    MasterCard Promotes School Donations

    MasterCard International has launched an affinity marketing program that lets cardholders make automatic donations to schools. The Communitycash program lets cardholders convert their accumulated rewards points into cash donations for the school or …

  • Grocers Recognized for Breakthrough E-Marketing

    Stop & Shop, Paw Paw Shopping Center and Supervalu were each honored last month for their innovative uses of electronic marketing. They received awards at the annual Global Electronic Marketing Conference (GEMCON), an event for retailers, manufacturers, …

  • CoolSavings Losses Widen

    CoolSavings Inc. reported a net loss of $700,000 for the third quarter, compared with a net loss of $500,000 last year.

  • New Brands Gain Ground: Survey

    Consumers are embracing new brands at the expense of more established brands. That’s one finding of Brand Keys’ semi-annual Loyalty Leaders Ranking, which measures brand awareness and loyalty among consumers ages 21-60. New York-based Brand Keys …

  • ACNielsen Homescan Panel Hits 91,500 Households

    ACNielsen has expanded its Homescan consumer panel to 91,500 households, with plans to reach 125,000 households by 2006. The research company has signed nearly 50 CPGs and retailers to use the Homescan MegaPanel to track consumer purchases and …

  • Acquisition

    Cities Band Together for Marketing

    Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association’s first international marketing campaign. Dubbed America’s Greatest Cities, the association brings together convention …

  • The Missing Link

    Is the consumer packaged goods industry taking full advantage of the Internet? No, according to Steve Warshaw, VP-business development for AC Nielsen.