Search Results For: loyalty

  • Direct Marketing | Print

    Travel Marketing: Invited Guests

    Leading Hotels uses exclusivity to book members for loyalty program

  • Musicland Wires Entertainment Fans

    Musicland Group is testing online and cell phone alerts for its Sam Goody, Suncoast and Media Play Web sites. Consumers register at the sites, then get real-time messages about new releases, special offers and celebrity news. Messages are sent to …

  • Direct Marketing | Print

    The Big Picture

    The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

  • New York & Company Retains Alliance as Credit Card Services Provider

    New York & Company, a women’s apparel marketer, has renewed its private label credit card service agreement with Alliance Data Systems Corp. The new deal runs through 2012.

  • Catalina Marketing Sells Research Division

    Catalina Marketing Corp. of St. Petersburg, FL, has sold its research division for undisclosed terms to Schulman, Ronca & Bucuvalas Inc. (SRBI), a New York based market research firm.

  • Engagement

    Employee Gift Card Incentive Spike Expected

    A spike in gift card and certificate giving is expected this holiday season as more employers say they prefer giving gift cards and certificates over cash to recognize and motivate employees. “Recipients find gift cards more memorable and more exciting …

  • Acquisition

    ClubMom Spruces Up Holiday Shopping with Points, Sweeps

    Loyalty program ClubMom is rewarding its 1.5 million members who do their holiday shopping online at its new ClubMom Gift Card Store. ClubMom takes its online community into neighborhoods Members earn 15 ClubMom points for every dollar spent through …

  • Engagement

    Fuse Vets Offer Youth Premiums

    Three veterans from youth marketing agency Fuse LLC have formed a premiums shop focusing on youth brands. Fuse veterans offer youth premiums Monitor Premiums, Truckee, CA, opened Nov. 1 under the leadership of partners Brett Smith, Bill Carter and …

  • Cendant Promotes Two Marketing Veterans

    Cendant Corp. promoted Peter Strebel to executive VP-chief marketing officer of its Hotel Group and Jean Thomas to senior VP-marketing, a new post in its Hospitality Services division.      Strebel              Thomas           Strebel will oversee …

  • Live from PROMO Expo: Yahoo Tops Awards

    Yahoo took top honors at the PRO Awards in Chicago last night for its Billboard Dating campaign for Yahoo Personals. The campaign also won first place in the Building Brand Awareness and Trial and Innovative Communication Strategy categories. The …