Search Results For: loyalty
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Engagement
P&I Postscripts
HÄAGEN-DAZS SHOPPE CO.: will switch from paper gift certificates to stored-value gift cards through an arrangement with Salt Lake City-based Gift Card Solutions. The electronic gift cards are customized to meet the look and feel of the store, and may be …
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Rebates Boost Shopper Spending: Study
Automatic rebates increase shopper spending an average of 25%, according to research from coalition loyalty marketer Vesdia Corp.
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People in the News
The board of directors at RedEnvelope Inc. has promoted Ed Schmults to chief operating officer. Schmults has been with the San Francisco-based company since May 2004, serving as senior vice president of operations. Schmults’ new responsibilities will include overseeing the firm’s distribution and customer service centers. In other news, RedEnvelope named Gary Korotzer vice president of marketing. Korotzer formerly worked for Charles Schwab & Co.
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Engagement
P&I Postscripts
TRILEGIANT LOYALTY SOLUTIONS: has partnered with Destination Rewards, Inc. to offer hotel reward cards and travel and entertainment cards to the financial services industry. TLS is a Richmond, VA-based provider of loyalty and incentive programs for a …
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Engagement
Text Messages Add Up to Gift Certificates
The number of young hipsters using text messaging is rising as fast as y cn rd ths. And at least one cellular company hopes to hang on to those lucrative texters—and prompt them to text even more—by launching a loyalty program in conjunction with …
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MailersClub.com Adds to Executive Team
MailersClub.com Inc. a Web-based printing and direct mail services firm, has hired two new executives for its management team. Peter Hirsch joined as vice president of sales and marketing, and Tom Menik signed on as chief operations officer.
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The Idea Makers
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product
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Engagement
Private Plans
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store
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Vertrue to Acquire My Choice Medical Holdings
Vertrue Inc., a membership and loyalty program marketing firm based in Stamford, CT, an entered an agreement to purchase My Choice Medical Holdings Inc., a medical advertising and practice management firm that targets plastic surgeons.
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Engagement
Malls Seek Sponsors for Kids’ Clubs
Malls are expanding their kids’ clubs and looking for new partners, raising opportunities for brands to reach young families. Three top mall management firms are beefing up their kids’ clubs and building additional play areas. Simon Properties, General …