Search Results For: loyalty

PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.

Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

Revenues increased by 56% to $86.2 million at Webloyalty.com Inc. in 2004, up from $55.4 million in the previous year. The Norwalk, CT-based loyalty marketing agency represents 1.4 million online members participating in five subscription-based programs.

The U.S. Basketball League has entered into an agreement with the International Sports and Media Group, Inc. to spearhead a marketing campaign utilizing ISME’s proprietary SMS technology. ISME will target sports and entertainment brands creating a …

Your partners are frequently put on hold and return calls are often delayed. The blinking AIM, MSN, or Yahoo IM messages are left unattended. Your affiliate sales/business development staff isn’t taking the initiative to resolve problems and you hav

As companies announced their prior quarter and year end figures, much of the recent industry news focused on 2004 being a record year for online advertising with hopes that the momentum would continue into 2005.

Frito-Lay and Pepsi will get the most bang for their Super Bowl ad bucks this year. Branding consultancy Brand Keys surveyed 1,100 consumers who plan to watch the game to gauge fans’ likely response to seeing specific brands’ ads before, during and …

Eddie Bauer, Inc. hired David Makuen as VP-marketing, a new post at the apparel retailer. The position took effect Jan. 18. Eddie Bauer created two positions—VP-marketing and VP-direct—to replace Chief Marketing Officer Engle Saez, who resigned in March …

Automatic rebates increase shopper spending an average of 25%, according to research from coalition loyalty marketer Vesdia Corp. Vesdia’s four national programs give rebates to members when they buy participating brands or use a program credit card. …