Search Results For: loyalty

  • Marketing in the Online

    A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

  • A Broad Palette

    Say an artist wants to paint a field of blue flowers Sapphire Blue flowers, that is. Or maybe he or she would prefer Prussian Hue Blue, or Cobalt Blue,

  • More Than Just a New Name

    The latest incarnation of Carlson Hotels Worldwide’s loyalty program features more than a name change. Yes, it’s now part of Goldpoints Plus, parent firm

  • Gimme an A–for Advocacy!

    You’ve marketed, advertised, and promoted the heck out of your wares. Yet your sales are disappointing. Is there any marketing technique left to try? Absolutely, asserts MIT marketing professor Glen Urban

  • Best Western, Nickelodeon Team Up With Travel Card Promo

    Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …

  • Citibank First to Offer Reward Program to Account Holders

    Citibank has become the first major U.S. bank to offer its customers a rewards program for being account holders, the bank said. The recognition program, ThankYou, enables customers who hold a Citibank checking account in the U.S. or Puerto Rico to …

  • Restaurants, Retailers Teach English to Hispanic Staffers

    Restaurant chains and retailers are helping Spanish-speaking employees learn English through an innovative communication program that doubles as an employee incentive and loyalty tool. Sed de Saber (“Thirst for Knowledge”) uses a computer tablet …

  • TripRewards Has Its Cake and Eats It Too

    William “The Refrigerator” Perry sacked many quarterbacks during his NFL playing career, but he had a hard time tackling a five-pound birthday cake yesterday. The 300-plus pound Fridge, who got his nickname in college because he is built like a …

  • GGP Brings Club Noggin to 85 Malls

    General Growth Properties will expand its Club Noggin preschool kids program to 85 malls by August. Club Noggin takes its name from Nickelodeon Networks’ commercial-free cable network for preschoolers. Kids meet once or twice a month for 75 minutes of …

  • P&I Postscripts

    INTERCONTINENTAL HOTELS GROUP: has added a new feature to its customer loyalty program, allowing U.S. members to redeem points toward stays at more than 500,000 hotels worldwide, regardless of the brand affiliation. No blackout dates or capacity …