Search Results For: loyalty
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Listline e-Newsletter 05-26-05
In addition to its recent appointment as manager of the Hemmings Motor
News file, Statlistics has also been named manager of the Hemmings
Publishing Master File, Hemmings Muscle Machines and Hemmings Classic
Car lists. The master file consists of 257,101 subscribers from all
three titles targeting car collectors. -
Short Cuts
Short items about Loyalty Lab Inc. and R.R. Donnelley
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Engagement
Southwest Airlines Ceases Online Bonus Credit
All good things must come to an end. And last month, that included Southwest Airlines’ longest-running incentive for its Rapid Rewards members—bonus credits for online bookings. On April 1, the airline stopped offering bonus credits for tickets …
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Engagement
Consumers Expect More, Get Less From Brands: Survey
Most brands invest heavily to build loyalty among their consumer audience. But according to the ninth annual Brand Keys Consumer Loyalty Index, released yesterday, marketers just aren’t meeting consumers’ rising standards. “Consumer expectations are …
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Engagement
Catalina Posts 4Q Profit; Picks up Walgreens as a Client
Behavior-based marketing services firm Catalina Marketing reported a fourth quarter profit of $15.3 million, reversing a loss of 8.8 million one year ago. Sales dropped off 6% to $112 million from $119.6 million, due to the sell off in March 2004 of its …
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Engagement
All Star Launches Incentive Programs for Casinos
Casinos have a new option for player loyalty programs: All Star Incentive Marketing has launched PlayerReward, a line of turnkey incentive tools including tournaments and continuity programs, premiums and events. The line has three components. …
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Wendy’s Boosts Brand With New Campaign, Characters
Wendy’s is launching a new campaign that asks consumers to “Do What Tastes Right” and is getting a little help with a new brand character and his friends. Wendy’s breaks with a new ad campaign featuring the smart square and ‘beadies’ The new campaign, …
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Argent Mortgage Offers DM Services Online to Brokers
Argent Mortgage Co., a wholesale mortgage lender located in Irvine, CA, has introduced an online lead generation services program targeting independent mortgage brokers.
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Engagement
Huggies Puts $10 Million Into Building E-Relationships With Moms
Huggies has launched Baby Network, an online community for moms and moms-to-be, with a marketing and development spend that tops $10 million Baby Network is made up of two sites: “Happy Healthy Pregnancy” and “Happy Baby.” At the site, …
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Data Driven ROI
Data by Design
More isn’t always better. These days direct marketers have loads of data to choose from, but finding usuable information can be a challenge.