Search Results For: loyalty

You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.

Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods companies to share their products with inns …

Many marketers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won’t support a DRTV or radio promotion; they’re also uncertain about which approach to try and where to start.

WALMART.COM: Bentonville, AR, reportedly has hired Carter Cast as president of the Web site, replacing John Fleming, who was named Wal-Mart Stores’ CMO in April (May 3 Xtra). Cast joins Walmart.com on July 5 from his post as CMO at eBay; he had been a …

It seems like only yesterday that, led by magazines such as “Martha Stewart Living” and TV shows such as “Trading Spaces,” DIY was all the rage. But according to a new study by market research firm Retail Forward, the do-it-yourself buyer is evolving into the do-it-for-me (DIFM) consumer.

Father’s Day at Hallmark Cards is generally a solid revenue-generating occasion, but the company has an unusual promotional partner helping goose sales even more: its own cable television network, the Hallmark Channel.

Brooks Sports Inc. has begun taking online orders athletic shoes at its Web site brooksrunning.com and given local retailers carrying its product line the option of fulfilling orders.

Cendant’s Hotel Group is offering consumers an enchanting incentive to stay at one of its eight hotel chains this summer. Cendant offers consumers a magical summer incentive The hotel group has teamed with Sony Pictures and its upcoming motion picture …

Advantex Marketing International Inc., a provider of coalition loyalty programs in Canada, plans to sell its sampling business for about $3 million. The sale of the Samplex Group is the first step in a strategic plan to strengthen the company’s …

AVIS RENT A CAR: has launched a free child-safety seat promotion just in time for summer. Consumers who rent a minivan, SUV or 12-passenger van will receive up to three free child safety seats with each rental — a $150 value. Rentals must begin by …