Search Results for: loyalty

(Direct Newsline)Best Buy Co., Inc. is introducing Reward Zone, a new loyalty-marketing program, with a 5 million piece direct mail effort to its existing

Valassis has signed a multi-year deal to be the exclusive partner for all of The Kroger Co.’s corporate direct mail campaigns. The deal begins Aug. 15.

Consumers can now give back to the community by making purchases with their credit cards. Through a new loyalty program called Tricordia, cardholders

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This is just another slippery slope that will further erode

Patriot Communications LLC, a telecommunications service provider in Culver City, CA, has formed a new division to specialize in customer-relationship

Offers, deals and incentives all help differentiate you from your competitors, according to Sandy Clark of Clark Consulting. The old methods still work

Prospectiv Direct has launched Healthy-Individual.com, a Web site where consumers can connect directly with companies providing health-related products

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an