Search Results for: loyalty

Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference

Direct mail is often looked at as the ol’ fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic

SMS, MMS, SEOit’s an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their

Heed the Warning. In February 2006, in a written response to a request from U.S. Congressman Charles Bass (R-NH), FTC Chairman Deborah Platt Majoras expressed

Best Overall G6’s smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac’s

Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for

Fueled by the need to keep consumers engaged, technology gains ground as a prime tool for games, contests and sweepstakes. Whether it’s a text messaging

The loyalty business is booming, garnering almost as much attention and excitement as it did in the heydays of S&H trading stamps, when housewives feverishly

Verizon Wireless will use its sponsorship of 14 professional baseball teams this season to pitch a slew of contests and promotions in and outside of ballparks.

TOYOTA: has formed TMX, a…HANNAFORD SUPERMARKETS: Scarborough, ME, has joined…AMERICAN GREETINGS CORP.: has named Paul J. Conley as…THE PROMO 100: an annual ranking of the top promotional marketing shops…THE PRO AWARDS: have begun the 2006 call for entries…