Search Results for: influencers

This new e-mail list of subscribers to Solid State Technology is now available from IDG List Services. The list consists of over 24,000 subscribers and

Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title

Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the

Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry’s composition. And the Internet

Tell me if this doesn’t sound like a description of your company. You market a variety of products and services to a large customer database using all

There’s no reason why this ad can’t say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand

Online shoppers are more likely to purchase a new or unfamiliar brand if they are offered free return shipping, guaranteed satisfaction and the ability

Don’t look “impiric” up in your Funk & Wagnall’s, because it’s not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,

Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you

Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.