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StarKist is using healthy recipes, body fat measurements and the star power of celebrity chef Sandra Lee to market its tuna during a month long tour

Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn’t the most precise metaphor for the recent findings of e-Dialog, it does highlight the company’s bottom line:
– show that you know your consumer before you bombard them with messages.

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Short of piloting the Goodyear blimp, there may be no more enviable job in U.S. transportation than riding in the Oscar Mayer Wienermobile. Now Oscar Mayer and parent Kraft Foods

Walking by the Post Office today, it was hard not to appreciate just how much the Internet has changed the way we live. I’m not talking about bringing out our compulsions, ala Foursquare but something…

2010 IMA Award winner, New Media & Integrated Promotion | Blurb attracts agency creative directors by publishing their one great idea that got away

2010 IMA Award Winner, Promotional Web Site | Pedigree suggests that 4 million people adopt dogs

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Like so many other animals, we’re social creatures. We not only like the company of others, but we rely on others for key parts of our lives. Others’ experiences help us prepare for…

Cisco Systems could be considered a pioneer in social media. But whether your enterprise isa global high-tech titan or not, there’s a lot to learn from the San Jose, CA-based company’s efforts. Chief Business Marketer talked to LaSandra Brill, senior manager of global social media, about how Cisco is creating a social media strategy with a marketing mission