Search Results for: data

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Rebrands Exhibit Partners has announced that, after 20 years, it will now be doing business as Storylink Creative, adding brand development, competitive analysis, data, and video and digital production to its existing exhibit […]

Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem. Specifically, scammers have begun injecting malicious redirects through VAST tags that redirect users to a fraudulent website, regardless of whether the ad was played or for how long a user watched it.

With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.

The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities.  There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.

There’s a growing concern that the widespread adoption of AI can lead to “blandification”—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.

KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […]

As the saying goes, ‘With great popularity comes great scrutiny.’ The House’s sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our government and the ByteDance-owned company, exemplified by CEO Shou Zi Chew’s contentious court appearance with Senator Tom Cotton, further adds to the drama. 

Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em. Earlier this week, Google delayed third-party cookie deprecation in Chrome for the third time. The end of third-party cookies will now happen in 2025, likely towards the beginning of the year. The exact timing is TBD. 🤯 😮 😱 Not really. The […]