Search Results For: data
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Technology
The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales
Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.
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CM Top 5
1 Data Driven ROI The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers Five key habits shared by marketers who are driving results for themselves, their teams and their organizations. READ FULL STORY 2 MarTech 4 Questions to Ensure Your MarTech Stack Delivers If you suspect your customer acquisition tech stack isn’t […]
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Clean Room Guide: 12 Essential Strategies for Marketers
Unlock consumer insights hidden in silos
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Data Driven ROI
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
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Technology
Topic Authority Rules SEO—Here’s How You Build It
How to think about topic authority in SEO, the most important rankings factor of 2024.
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MarTech
4 Questions to Ensure Your MarTech Stack Delivers
If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.
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CM Top 5 8.14.24
1 Demand Gen Brands on Fire: Citi's Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship We spoke with the marketing head about the inspiration behind the Games' "What Happened?" campaign and the strategic business goals of Citi's involvement. READ FULL STORY 2 Digital Highlights from the U.S. Department of Justice's Search Antitrust Ruling […]
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The Week Ahead 8.11.24
Sponsored by: What we started seeing in the data is that the Para communications were performing slightly better. And when we unpacked that, it was because of the narrative of their journeys. For us, the results were higher in terms of reputation, goodwill, doing good in communities. Part of our mission and value proposition is […]
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Video Marketing
Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship
We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.
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Digital
Highlights from the U.S. Department of Justice’s Search Antitrust Ruling Against Google
Details from U.S. District Court Judge Amit Mehta’s 286-page antitrust ruling against Google that form the basis of his argument.