Search Results For: data
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Straight from the Source
Web-based promotional product suppliers are learning what it takes to service customers online and off.You can lead a horse to water, but you can’t make
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Receipt Rebates
E-Save Network, Harrison, NY, has launched a Web-based multiple rebate system as an alternative to Internet coupons. Consumers enroll as members on the
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Direct Marketing | Print
Getting to Know Them: Four methods marketers can use to evaluate their customers
Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you
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Direct Marketing | Print
Happy Campers
Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored
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Direct Marketing | Print
Creating a Customer Information Management Plan
Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools
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Direct Marketing | Print
Germany Imposes Postal Surcharge
Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in
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Direct Marketing | Print
Rock Solid: Gem retailer uses insights about women to market to men
Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.
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Direct Marketing | Print
Class-action Suits `R’ Us
I’m not a fan of Toys `R’ Us.I think its chairman or president or Grand Kahuna or whatever his title is, is overpaid. I think its icon, that giraffe,
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Direct Marketing | Print
Double Dutch: Critics blast DoubleClick privacy pledge
Although Internet advertising services firm DoubleClick Inc. said last month that it would scrap a plan to merge potentially sensitive consumer data with
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Direct Marketing | Print
A Real Fixer-Upper
Home repair services broker JoeFixit.com combines the phone and the Web to improve customer serviceHave a leaky roof or a broken water pipe? Never fear,