Search Results For: data
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Direct Marketing | Print
`E’ for Effort: E-mail marketers moving to real-time tracking and reporting
E-mail is looking more like snail mail every day.While many marketers continue to determine e-mail success rates solely by clickstream or “eyeball” data,
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Direct Marketing | Print
Cookies Crumble
as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight – it has five state attorneys general
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Direct Marketing | Print
MaxMatch Factor: Joint venture aids SOHO market targeting
There’s a trade-off in targeting the small office/home office (SOHO) market. While it can be lucrative, prospect information has been available only sporadically
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Web Watching
ACNielsen, Stamford, CT, has launched “My Nielsen//NetRatings,” an information delivery system for Internet audience measurement and analysis. The service
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High Profile Privacy Bills: One Dies, One Passes
Two high-profile banking privacy bills were voted on Wednesday by the California Senate Finance, Investment and International Trade Committee. One bill,
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84% Of Canadian Users Distrust Online Privacy
As many as 84% of Canada’s Internet users fear that any personal information they may enter in a Web site will not be secure. Almost three out of four
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MacDonald Dettwiler Buys Part of Acxiom’s DataQuick
MacDonald Dettwiler, a Canadian information provider, has purchased part of Acxiom Corp.’s DataQuick business unit, a property information compiler that
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InfoUSA’s Donnelley Marketing Introduces DQI3 Database
Donnelley Marketing, a subsidiary of Omaha, NE-based infoUSA, has launched DQI3, an updated version of its DQI2 consumer and lifestyle information database.The
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Consumers Wary of How Personal Online Info Is Used
Online consumers are not averse to revealing personal information, but are primarily concerned with how companies use that information, according to a
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Enonymous.com says Privacy Site Ratings are Justified
Enonymous.com founder and director of privacy Timothy J. Kane said that the criticisms against his firm’s Web ratings are unfair.Enonymous.com, San Diego,