Search Results For: data
-
InfoUSA Acquires Getko Direct
InfoUSA, Omaha, NE, has acquired Getko Direct Response of Canada from Cendant Corp for $1.6 million.Getko, a Canadian list and data processing supplier,
-
Senators Propose Student Privacy Protection Bill
(MarketingClick) A bipartisan proposal in Congress would require parent’s written consent before companies can collect elementary and secondary school
-
DMers Cope With the E-mail Love Bug
Direct marketers squirmed along with the rest of the world yesterday as an Internet virus known as the I Love You bug, disrupted business. While some
-
Live From Washington: Barton Pushes For Privacy Legislation
Following a series of incidents in which direct marketers exchanged information about Representative Joe Barton (R-TX), along with his subsequent experiences
-
Acxiom, Bertelsmann Direct Team to Offer European Information Services
Acxiom Corp. and AZ Bertelsmann Direct have signed an agreement to jointly provide international marketing data and information services to the European
-
The Internet Is Enough: MGM and partners give Bond an online assignment.
New Page 3 James Bond always draws a crowd. Nineteen films into the series and counting, MGM never seems to have a problem attracting blue-chip marketing
-
Hispanic Marketing Can Be Eventful
Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated
-
The Internet Is Enough: MGM and partners give Bond an online assignment.
James Bond always draws a crowd. Nineteen films into the series and counting, MGM never seems to have a problem attracting blue-chip marketing partners
-
Continental Drift
Sony and Warner Home Video are taking a promotional blueprint that’s worked well for them in the U.S. across the Atlantic. In the first joint European
-
SPECTRA SPOTLIGHT: Lipstick Lovelies
The 24-year-old blonde who leaves a telltale smudge on the neck of her date isn’t the prime buyer at the lipstick counter. It’s her older sister, married