Search Results For: data
-
Direct Marketing | Print
High School Confidential
How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,
-
Acquisition
NEW Blood: FINDING NEW CUSTOMERS DURING A PROSPECTING CRISIS
when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media
-
Direct Marketing | Print
Campaign Management Tools: A Primer
New software can put the edge on your marketing strategyWhat are campaign management tools? What do they do, and who needs them?Campaign management consists
-
Live from New York: Supermarket of Savings Restructures
With an infusion of millions of dollars, Supermarket of Savings has launched a number of initiatives as part of a major restructuring following its Chapter
-
E-Investors Spend More Online: Study
More than 80% of the 16.5 million adults who manage personal investments online also access and spend money on entertainment-related Web sites, according
-
Live From New York: Lands’ End Creates Tight-Knit B-to-B Database Structure
It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three
-
DMA-FTC At Odds Over Internet Privacy Rules
Blasting the e-commerce industry for inadequate self-regulation of online privacy protection, the Federal Trade Commission has demanded Congress enact
-
Privacy Commission Needed, Professor Tells House Panel
The U.S. needs a strong governmental commission to protect personal privacy because private safeguards are insufficient, Fordham University Law School
-
Millard and ActivMedia Conduct Internet Impact Survey
For the second consecutive year, Millard Group Inc., Peterborough, NH, and ActivMedia are conducting a survey among direct marketers to determine how
-
BankDirect Names Avenue A Online Agency of Record
BankDirect (www.bankdirect.com), an online bank based in Dallas, has chosen Internet media and data marketing company Avenue A Inc. as its online media