Search Results For: data
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Allstate Hires Database Marketing Executive Hershberger
Allstate Life Group of Companies, Northbrook, IL, has hired John Hershberger to be its assistant vice president, database marketing. Hershberger joined
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net rules
Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding
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Into thin air
In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers’ pockets.In the rapidly emerging battle to reach
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Now That It’s Here, What To Do About Change
So much lip service has been paid to the subject of change these past several years, much of it to advance one cockamamie notion or another as to how
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ASSET BUILDING
Miller Brewing Co.’s Joe Jones says he likes his ad agencies to have spoken with promotion shop The Zipatoni Co. before they make a pitch.You’ll find
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Engagement
Music to Marketers’ Ears
I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There
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Acquisition
SWEEPS HAT TRICK
JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about
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NOISE MAKERS: Here are 10 shops that perked up ears and sales in ’99
STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.
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PLUGGING IN: Promotions.com shows what Internet marketing is all about.
Go ahead and say it: “An Internet-only marketing shop on the promo 100?” It was bound to happen sooner or later – later for the scores of newbie dot-com
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Direct Marketing | Print
Working to Build Better Regression Models
In my last column (“It’s Not Too Late to Catch Up,” DIRECT, May 1), I noted I was surprised that less than 30% of the companies surveyed in a recent PricewaterhouseCoopers