Search Results For: data
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Direct Marketing | Print
The List-less Customer Database
Targeting a customers’ needs can improve a company’s opportunities MOST OF US have been involved in the planning, development and/or use of at least one
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Direct Marketing | Print
Test Cell Traps
How to determine exactly what you’re testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining
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Amazon.com Revises Privacy Policy, E-Mails Customers
Amazon.com has revamped its privacy policy, and is contacting its entire 23 million-customer base via e-mail regarding the changes.”We value the trust
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Direct Marketing | Print
people
Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,
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Direct Marketing | Print
Gobbling It Up
FoodBuy.com is preparing to take a bigger bite out of the online business-to-business food market.The company (www.foodbuy .com), founded last July, started
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Direct Marketing | Print
A -Plus
Delta Education gets a good grade for its segmentation tacticsafter segmenting its database by channel, educational products company Delta Education discovered
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Direct Marketing | Print
Opt-in in the U.K.
British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,
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Direct Marketing | Print
NEW LISTS
National Geographic National Geographic’s 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and
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Direct Marketing | Print
Top Sites for a Well-Rounded Life
IT’S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it’s an ever – changing – and growing – list, here are some of my favorites.
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Direct Marketing | Print
DMI Debuts Business Mailers Alliance
Direct Media hopes that the dual appeal of transactional data and low pricing will drive clients to join its Business Mailers Alliance cooperative database.The