Search Results For: data
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Consumer Advocates
Worldcom, Toysmart.com run afoul of Big Government.Attorneys general in seven states have filed suit against WorldCom (formerly MCI WorldCom) for deceptive
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Wireless: Look Before You Beep
They beep, they buzz, they ring, they vibrate – everywhere . . . in restaurants, board rooms, and movie theaters; in planes, trains, and automobiles,
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Proof Should Be in the Pudding
Increasingly clever promotions don’t always increase the ROI. The bigger payoff lies in a closed-loop, enterprise-wide approach to consumer targeting.Brand
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Urban Sprawl
Marketers are slowly – but not always surely – beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking
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Soul Food
Kraft Foods visits African-Americans at home to help grocers reach them in stores.When Kraft Foods wanted to define the “essence of Mom” among African-Americans,
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Direct Marketing | Print
Loyalty Magic
Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building
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Direct Marketing | Print
Quality Control
Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data
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Valassis Joins Forces With VNU on Frequent Shopper Project
Valassis Communications, Inc., the Livonia, MI-based newspaper freestanding insert and direct mail marketer, has joined forces with VNU Marketing Information,
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Direct Marketing | Print
Direct Media Holds 25th Annual Co-op
Tracking E-Visitors May Soon Get a Lot Tougher SCRAP YOUR COOKIES. Within three years, legislation will prohibit the involuntary identification of visitors
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Direct Marketing | Print
Smart Targets
It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.