Search Results For: data
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Direct Marketing | Print
Best of Breed
MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links
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Direct Marketing | Print
people
Interface Software, Oak Brook, IL, hired Alec Wilson as vice president of worldwide sales and Mark Crosbie as vice president of software development.
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Direct Marketing | Print
Rumors of Direct Mail’s Death…
Study shows mail is holding its own as Internet spending grows NESTLED IN THE PAGES of Veronis Suhler’s most recent Communications Industry Forecast are
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Direct Marketing | Print
LEGAL ACTION
Toys `R’ Us Dumps Coremetrics TOYS `R’ Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing
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Direct Marketing | Print
NetCreations Files Trademark Suits
OPT-IN E-MAIL MARKETING services provider NetCreations Inc. settled with an e-mail direct marketing company against which it had filed a trademark infringement
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Direct Marketing | Print
Toysmart’s Other Suitor
Digital Research would use e-tailer’s database for a privacy surveyFOR ALL THE GRIPING by the privacy lobby about a sale, the Toysmart.com database has
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Direct Marketing | Print
MEGA-integration
HEWLETT-PACKARD UPGRADES ITS CUSTOMER SERVICE SYSTEMS Judy Kincaid of Hewlett-Packard IT’S A SIMPLE CONCEPT, REALLY: Treat a repeat customer like you’ve
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Direct Marketing | Print
One of a Kind
New merge/purge service cleans e-mail lists New software for merging and purging e-mail files to remove duplicate names is being evaluated by e-mail service
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Direct Marketing | Print
SPEED or SCOPE
The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation
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Direct Marketing | Print
PARTNERSHIPS
Brokers Team With Shop2u SHOP2U.COM, Fairfax, VA, has launched a cooperative e-mail program and partnered with a dozen list brokerage firms that will