Search Results For: data
-
Direct Marketing | Print
SURVEYS Educated Prognostications
DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between
-
Direct Marketing | Print
NEW LISTS
Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes. Cost:
-
Direct Marketing | Print
Privacy Odyssey
One thing is clear: When we discuss privacy, we’re talking only about the collection and use of data Confused about privacy, even after reading our big
-
Direct Marketing | Print
ARTHRITIS FOUNDATION
Helping each of its 750,000 constituents cope with the effects of a crippling disease is as central to the Arthritis Foundation’s marketing efforts as
-
Direct Marketing | Print
AARP
AARP knew it had to increase response to its mailings, and suspected the answer might lie in its database. The Washington-based organization, which provides
-
Direct Marketing | Print
people
Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover
-
Black Hole or Treasure Trove?
Retailers dropping their loyalty programs are fumbling the ball.Safeway PLC has discontinued its loyalty-card program, The Wall Street Journal reported
-
Billion Dollar Hurdle Falls
The $1 million prize just became chump change.Backed by Dallas-based promotion guarantor SCA Promotions, online contest site Grab.com launched last month
-
AMERICAN demographics.
A potpourri of data appearing this November in PROMO’s sister title, American DemographicsFamily ties that bind are especially true among America’s grandparents
-
Grand Schemes
While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places – toy stores,