Search Results For: data
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Consumer evolution
Promotion participants are migrating to the Internet. But traditional marketing tactics are still what’s driving them there.Perhaps a day will come when
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Direct Marketing | Print
Tech Trading
YOU’D THINK most companies would want to keep their research and development work top secret. But in today’s relentless quest for more profit centers,
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Direct Marketing | Print
Why One Model Is Probably Not Enough
IN THE PAST we have considered whether or not different segments of a customer file will perform differently depending on their relationship to well-known
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Direct Marketing | Print
E-MAIL MAKES THE A-LIST
DMers turn from traditional media and embrace online efforts PICK a marketing channel, any marketing channel. Chances are its use declined in 2000 from
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Direct Marketing | Print
customer contact management Picture Perfect
Preferred Lease’s new mailing reaches its clients 18 times a year – and the targets actually look forward to receiving every one.That’s because the reminders
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Direct Marketing | Print
Breaking the Digit-Head Codes
IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed
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Direct Marketing | Print
ONLINE MARKETING
Abacus Cuts Staff, Will Reorganize Abacus Direct, a division of Internet advertiser DoubleClick Inc., has laid off some 20 employees as part of a strategic
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Direct Marketing | Print
TRUSTe Offers EU Safe Harbor Program
TRUSTe, a nonprofit Internet privacy initiative, has launched the European Union Safe Harbor Privacy Program. It’s an effort to globalize privacy protection
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Direct Marketing | Print
BACK TO BASICS
Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just
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Direct Marketing | Print
Directmedia.com Links With Simon Direct
DIRECTMEDIA.COM plans to merge with alternative media publisher Simon Direct Inc.”The sales approach required for selling specialty direct response advertising