Search Results For: data
-
American Demographics
A potpourri of data appearing this February in PROMO’s sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with
-
What’s the Buzz?
Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching
-
MARKETING SERVICES JANUARY 2001
Mary Jo Yafchak promoted to ceo of AccuData America and Alvion Technologies, Inc., Cape Coral, FL. Elsewhere, former vp-business development Paul Theriot
-
Engagement
P-O-P The Last Stand
Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After
-
Direct Marketing | Print
corporate coping skills
Changing Times How’s this for a wake-up call? One morning you show up at work to find that your company has been acquired, or that your boss has been
-
Direct Marketing | Print
Mind Games
Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,
-
Direct Marketing | Print
The Adelphia Story
A communications company leverages its relationship with a local sports teamIT’S HARD TO BEAT HOCKEY FANS’ relentless devotion. New York Rangers fans
-
Direct Marketing | Print
InfoUSA Trims Staff
InfoUSA Inc. has eliminated 325 jobs and significantly reduced its online activities. The Omaha, NE database marketing company also cut 63 positions at
-
Direct Marketing | Print
people
Metris Companies Inc., Minnetonka, MN, promoted Pat Fox to executive vice president, business development. He had been senior vice president.Estee Marketing
-
Direct Marketing | Print
The Art of Business Writing
BUSINESS WRITING, for the most part, involves putting together a report or presentation that explains why you’re doing what you’ve been doing.There are