Search Results For: data
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Direct Marketing | Print
CUSTOMER RELATIONSHIP MANAGEMENT: Consumer Disconnect
Study reveals VoIP’s failings as a CRM tool Voice Over Internet Protocol (VoIP), widely touted a year ago as the next great leap forward in customer relationship
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Direct Marketing | Print
MEDIA UPDATE: Split Tests
DMers find that both e-mail and paper mail play a role in the media mixSTILL WAITING for e-mail to replace paper mail? Don’t hold your breath.Some DMers
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Direct Marketing | Print
Long-Term Commitment
Wedding registry’s live chat brings the customers back The Wedding List, a gift registry company, borrows marketing tactics from the new and old economies
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Direct Marketing | Print
Q&A
With Jonathan Bulkeley An Internet “veteran” discusses the role of content in the new mediaGiven a choice, most magazine editors would spend their whole
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Direct Marketing | Print
People
HookMedia Inc., Boston, appointed Barry Lowenthal managing principal of its New York office. He launched the digital media management and data analysis
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Direct Marketing | Print
Welcome TO THE Evolution
1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other
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Direct Marketing | Print
DIRECT FROM MULDOON: Tangled Up in Tech Support
“I NEED TO RETURN a monitor that’s stopped working,” I told the catalog company’s technical support rep on the other end of the line. “The catalog says
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Direct Marketing | Print
Opportunity for Interest
Study shows potential of CRM for retail financial services Forget the Euro. In finance, CRM is the real new currency to watch.A new study shows that in
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Direct Marketing | Print
Magnificent Mile
Chicago is home to a growing number of high-tech companiesSINATRA sang it first, but “My Kind of Town” is taking on a whole new meaning to those involved
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Direct Marketing | Print
Supplies and Demand
Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could