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Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted

“Permission Marketing”, Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles

If the new business model requires that firms overhaul themselves to offer individualized service, Royal P. Farros has an advantage: He started out that

Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size

Should we blame the government?Or blame society?Or should we blame the images on TV?NO! Blame Canada!- Trey Parker and Marc ShaimanBefore you ask, no,

On the off chance anyone worried that IBM was lacking in business intelligence, the company has decided to spend $30 million to make sure we all know

EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they

With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors

If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve

Viking Office Products is bringing a one-to-one targeting strategy to many of its 157 catalog marketing programs. The $1.7 billion cataloger’s latest