Search Results for: data

  • ALL TOGETHER NOW: JIM NOONAN, VICE PRESIDENT, COMMUNICATIONS

    This summer’s blockbuster from Warner Bros. Studios and Warner Music Group didn’t feature any explosions or gunfire, but it did result in a lot of hits.Cross

  • DEMOGRAPHICS

    TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on

  • Loyalty Has Its Privileges

    A college friend once ran for student government president on the sole campaign promise he would shake the hand of every student on campus.Marla Isackson,

  • NEW LISTS

    NETWORK WORLD FUSION This list identifies 65,000 networking IS professionals by e-mail address who gave permission to receive third-party e-mails. Network

  • Becoming a Utility Player

    WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated

  • Direct Newsline

    Trans Union Loses Nod to FTC IN THE LATEST round of a long-running battle, a Federal Trade Commission judge has ordered Trans Union Corp., Chicago, to

  • PAGING A NEW MARKETING STRATEGY

    WHETHER TOP SECRET OR NOT, government agents who use high-tech communications devices that bounce off satellites are now getting the chance to procure

  • Exploring the Far East

    MAYBE IT HAS GOT EXTRAORDINARY faith in light of the Asian economic meltdown. Maybe it knows something we don’t. In either case, Dell Computer Corp. wants

  • Customers for Life: Applying Relationship Marketing

    THIS IS THE FINAL PART of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing”

  • SHOW AND TELL

    THE CONCEPT OF giving consumers “access” to their personal data-allowing them to see, and if necessary correct, information marketers possess about them-seems