Search Results for: data

  • Taking the Suds Out of Sweepstakes

    Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled

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  • Show Me the Data!

    If you don’t have at least two years worth of data,” says Alex Kota, vice president of advertising for Troy, MI-based Kmart, “then you are already behind.

  • BRAND Enrollment

    The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

  • On the Net

    Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

  • Circuit Maker

    Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony’s Discman with ESP2 Steady Sound needed to give

  • Successful team selling

    Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support

  • Isuzu Taps Database, Gets Big Results

    Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s

  • Some Thoughts on 1999

    1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

  • PROGRAM & TIMETABLE

    THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,

  • BIG-TIME KID STUFF

    Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan