Search Results for: data
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Online Shoppers to Favor Online Over Offline Stores
Internet shoppers say they plan to decrease the amount of money they spend at offline retail stores in favor of spending more at online stores, according
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Inforonics DM Effort Targets CIOS, CFOS
Inforonics (http://www.inforonics.com), a provider of outsourced electronic business management services based in Littleton, MA, will launch a lead-generation
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The Charge BRIGADE
Types of credit card users are as numerous as, well, types of credit cards. Focus Productivity, Inc. of Ridgefield, CT, applied its GoldMiner modeling
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Beer Here?
Yowza. No wonder beer.com has fans spanning the globe. How could the hobby site give away free beer in an online sweeps open to consumers in states and
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The PROMO 100 – Top 20
1. DRAFTWORLDWIDE, INC. 633 North St. Clair Street Chicago, IL 61611Telephone: 312-944-3500;Fax: 312-944-3566CEO: Howard DraftOffices: New York City,
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Mother, May I?
Marketers targeting kids online have until April 21, 2000, to set up parental consent procedures under the Children’s Online Privacy Protection Act that
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TOOLS
Fresh off the shelf MarketSource Field Services, Cranbury, NJ, is upgrading its field sales reporting system to let packaged goods marketers store data
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Grand Entrance
Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,
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Agencies
Getting the Most Value From Your Marketing Database
THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked
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Agencies
Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing