Search Results for: data
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Agencies
Look Back, Look Forward, Look Out: Databases fuel one-to-one communication
EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they
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Agencies
Site Unseen: The American Diabetes Association custom builds its Web sites
With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors
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Agencies
Off the Straight and Narrow Path
If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve
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Agencies
Viking Goes One-Up
Viking Office Products is bringing a one-to-one targeting strategy to many of its 157 catalog marketing programs. The $1.7 billion cataloger’s latest
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Agencies
Where the Girls Are: Target Market Concepts gives samples to roller-skating teens
Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As
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Agencies
California Opts In
Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style
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Count Countdown: What marketers can look forward to in the 2000 Census.
Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the
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Pretzel Eaters
4:00 PM, Sunday, Suburban Town, USA: The Stanley Cup playoffs are on Fox, and Dad and the three boys can’t take their eyes off the tube. The bowl on the
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LIVE FROM TORONTO: WEFA Worldwide
Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,
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DIRECT Listline
International Home-Shopping Seniors This 87,700-name file of last-12-month buyers is enhanced by Experian data each month. These individuals, who are