Search Results for: data
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Count Countdown: What marketers can look forward to in the 2000 Census.
Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the
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Pretzel Eaters
4:00 PM, Sunday, Suburban Town, USA: The Stanley Cup playoffs are on Fox, and Dad and the three boys can’t take their eyes off the tube. The bowl on the
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LIVE FROM TORONTO: WEFA Worldwide
Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,
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DIRECT Listline
International Home-Shopping Seniors This 87,700-name file of last-12-month buyers is enhanced by Experian data each month. These individuals, who are
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DIRECT Listline
International Home Shopping This list is enhanced by Experian each month to include demographic and psychographic data. More than 400,000 last-12-month
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LIVE FROM TORONTO: “60 Minutes” Crew Visits Exhibit Hall
It probably wasn’t the reaction “60 Minutes” is used to: Yesterday a camera crew, accompanied by DMA spokesperson Stephen Altobelli, roamed through the
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Live From Toronto: EU Privacy Laws Far From Unified
The European Union is hardly a monolith when it comes to privacy, according to Alastair Tempest, director general of public affairs and self-regulation
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Direct Listline
Crutchfield Consumer Electronics This list names 419,089 individuals who purchased in the last 12 months. These individuals have purchased name-brand
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Short Cuts
Cyndi Lee has joined Mount Arlington, NJ, DM risk-management firm The Credit Index as vice president of sales. She previously was with Greenwich, CT-based
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DIRECT Survey Shows Slowdown of Revenue Growth
Chicken Little, look to your eggs: The sky may not be falling, but it appears to be rising at a much slower rate, according to preliminary data from DIRECT’s