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These are 218,920 subscribers to Art & Antiques that have been identified as purchasing women’s apparel products from three women’s apparel catalogs within

The Federal Reserve Board, with half a dozen other government agencies, late last week unveiled a series of proposed rules to protect the privacy of individual

Riding on the heels of industry outrage over the USPS’ use of old financial data to support the proposed rate hike, the Postal Rate Commission took the

MDC Corporation Inc., Toronto, has acquired Bassett Direct Inc., a Toronto-based direct marketing service provider. The acquisition, which was undertaken

Abacus Direct, a division of DoubleClick, Inc., has named G. Jack Haney vice president, strategic partnerships. His responsibilities will include maintaining

It’s winter. Fish is the diet dinner du jour, and waistlines are at issue – especially after the holiday season’s Millennium fetes.Apart from the restaurant

Why would 100,000 people travel to a corporation’s anniversary event, competing for the opportunity and paying for the privilege?Why would a group of

The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,

Snyder Communications, Inc. last month officially launched Bounty SCA Worldwide, a division that organizes the numerous marketing services businesses

In December’s column, we discussed the three things any manufacturer needs to execute a successful promotion plan: 1) Know what you want and what you’re