Search Results for: data
-
Inner Visions
The new Mercury Cougar is sleek, fast, and designed for the 21st century. The new Sony Metreon, a mega-entertainment complex in San Francisco, is another
-
A Demographic of One
Yes, the Internet is the most convenient consumer tool to come along since the shopping cart itself.I can sit in the comfort of my own home, frolicking
-
ACCOUNT ACTION: MARCH 2000
Chicago-based event specialist GMR Marketing, Chicago, named by March Indy International, New York City, to handle racing program promos including track-side
-
The Price of Loyalty
Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don’t cut corners. But cost control is
-
Sharpening the POINT OF PURCHASE
They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
-
SPECTRA SPOTLIGHT: Heavy Air Fresheners, Aerosol Variety
Everyone has at least one relative who’s addicted to Glade, habitually snaking through the furniture to combat cigarette smoke, foot odor, burned chili,
-
Oh, Goodies: Sampling sites woo packaged goods brands with data and demos.
Online sampling heats up this month when startsampling.com and sampleville.com begin pitching their sites to packaged goods companies.Start Sampling –
-
Agencies
Voting No on DM: U.K. DMA fights cutoff of electoral register data
A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer
-
Agencies
DoubleClick Negotiates to Buy SmartBase
INTERNET ADVERTISING company DoubleClick, New York, is reportedly in negotiations to buy SmartBase, a catalog cooperative database wholly owned by Acxiom
-
Agencies
Making the Connection
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital