Search Results for: coupons

Pepsi has tapped its marketing alliance with Simon Property Group for an estimated $3 million, 29-mall tour tagged “The Joy of Cola.” To spur trial while

According to my tour book, I’d already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the

Val-Pak Direct Marketing Systems Inc., Largo, FL, has found in a survey of its customers that the No. 1 use of the company’s coupons was for general services

Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

Marketers who run Web promos on partner sites should check out IQ.com. The Saratoga, CA, company centralizes execution, so a marketer can use a desktop

Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana

What does a pizza delivery man like to receive? Poetry. That’s what U.S. Magnetix discovered at Pizza Expo in February when it gave away custom-made Pizza

Is Dave Brandon fat and happy at Domino’s Pizza? You bet.”I learned early how to order pizza from the company store and put on five pounds already,” says

It’s still a relationship business. But the terms of the contract between agencies and clients have changed. Personal chemistry, experience, and track

Australian agencies swept 11 of 12 Golds awarded in the 1999 Asia-Pacific World PRO of Excellence competition, but it was Korea’s Cheil Communications