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These six thousand total entrants are direct mail responsive individuals that have spent up to $23 to receive a coupon book and be entered in a sweepstakes.Cost:

Enonymous.com founder and director of privacy Timothy J. Kane said that the criticisms against his firm’s Web ratings are unfair.Enonymous.com, San Diego,

Oatmeal’s healthy plot has thickened. Makers of the miraculous mush – “Oatmeal helps reduce cholesterol,” its familiar cylindrical package boasts – Quaker

Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just

While millions of U.S residents were sweating out the Jan. 1 arrival of the year 2000 a few months ago, a certain portion of the country was happily anticipating

Promotion marketing is the main ingredient in Toys “R” Us’s rebound recipe. Will the strategy work?The toy business isn’t always fun and games.For Toys

Couch potatoes can now become active consumers without ever putting down the remote. Enhanced TV – advertising with promotional offers that consumers

Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone

One of the biggest issues within the Internet industry is that of online privacy and its impact on consumers. But there is another evolving issue that

Marketers are quickly catching on to the Internet as an easy, cost-efficient way to reach the masses, and are busy “reinventing the wheel” – using the