Search Results for: coupons
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Carol Wright Adds a Mailing and 2 Million Households
Carol Wright, the coupon cooperative delivery services will be delivered 11 times annually starting in August.The national audience will increase from
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Harris Survey Finds Six E-Shopping Archetypes
Online shoppers can be E-bivalent Newbies; Time-Sensitive Materialists; Clicks & Mortar; Hooked, Online & Single; Hunter-Gatherers; or Brand Loyalists,
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Alternate Marketing Networks Debuts Co-op Program for Hispanics
Alternate Marketing Networks is introducing a branded marketing program targeting Hispanics. The cooperative program is designed to tap into the $383
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Healthy, Wealthy, and Wiser: Sweeps go virtual as spending climbs 15 percent.
Marketers spent an estimated $1.38 billion on games, contests, and sweeps in 1999, up about 15 percent from the previous year.Measuring annual spending
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Return Engagement
Summer may be right around the corner, but the marketers at Time Warner, New York City, are already thinking about October.Time Warner is bringing Scooby-Doo
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Hispanic Marketing Can Be Eventful
Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated
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Blue Ribbons
Promotion shop Louis London apparently made an appropriate name change: The agency now known as Momentum zoomed out of Disney World in March with five
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Give and Take: Efficiency key as revenues jump 10.9 percent.
The product sampling industry again grew at a steady clip in 1999, as manufacturers continued striving for more efficient ways to get products into consumers’
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Patent Ruling Pending: Online couponers tussle over Web territory.
Internet promotions companies are fighting a turf war through the U.S. Patent Office and the courts.BrightStreet.com, Mountain View, CA, is awaiting a
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Premium Purchase
Omnicom Group, New York City, acquired custom premium manufacturer Adpac Corp., Elk Grove, IL, for an undisclosed amount, and will align the business