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DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT’S STILL NOT SAFE FROM CONTROVERSY.You know you’ve arrived – for better or worse

For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated – if not outright prohibitive – environment

january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as

E-mail is beginning to creep me out.I got a disconcerting pass-along from a friend – a chain letter of sorts – that asked about a dozen personal questions.

Retail Roulette Will customers be loyal if they routinely are given a chance to win their purchases? The people behind Fun2buy.com think so, which is

Makers of baby products try to beat the stork into expecting households.When Janice Uhlin-Rowe of Charlotte, NC, became pregnant for the first time five

This issue contains a great deal of discussion about the need for brand marketers to listen more closely to customers and tailor promotions to meet their

One of the first things you see when you take a close look at promotions from outside the U.S. is how, well, ordinary so many American and non-American

FSI Council selects three campaigns for its famed Hall.Chicago-based FSI Council of America hosted a press conference and cocktail party at PROMO Expo

Mall promotions gain status with national marketers.Promoting in shopping malls is hardly a new strategy for marketers. But the lengths to which brands