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Mention “Webcasting” and people often conjure up images of pimply teens huddled around PC screens to watch shaky, robotic pictures of rock concerts that

Mention and people often conjure up images of pimply teens huddled around PC screens to watch shaky, robotic pictures of rock concerts that black out

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

Mention “Webcasting” and people often conjure up images of pimply teens huddled around PC screens to watch shaky, robotic pictures of rock concerts that

When brand managers sliced distribution of coupons, samples, premiums, and direct-mail in a move toward target marketing in the mid-1990s, suppliers moisturized

Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

New Page 2 DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

Is your marketing plan built on efficiency? Is every tactic well-timed with a projected positive return? Are the coupon values optimized to maximize redemption