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AGs contend ads, matchbooks still target kids.

Atlanta-based Coca-Cola. Co. is bringing last summer’s successful pop-top back for another run, as Diet Coke and Sprite join the flagship Coke brand on

Consumer products firm, Thane International Inc., is adding interactive television enhancements to its direct response short-form and long-form advertisements

E-mail change of address service ActiveNames, New York, has closed its business. The company, founded in 1998, was considered a serious contender among

Plano, TX-based Dr Pepper/Seven Up goes the co-op route next month as the Dr Pepper brand jumps into a barbecue-flavored cross-promotion from Oakland,

Albertson’s, a Boise, ID-based grocery chain, will increase its participation in the Catalina Marketing Network throughout all the grocery stores it operates…

Connecting your retail channels to your on-line promotions has always been important. But it now is becoming critical to the success of a campaign. While

By now, very few marketing and brand managers even flinch at the discussion of a minor recession in 2001. It’s here and we know it. The question is how

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer