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The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will

As the marketing world’s various disciplines continue to be viewed as an integrated whole, it’s only fitting that industry award programs do the same.

Milwaukee-based Miller Brewing Co. next month teams with Los Angeles-based movie studio MGM on a national Get Your Party Vamped campaign expected to feature

Given the economic challenges that most marketers are facing today, it’s no wonder that the best of them are seeking the expertise of promotional marketing

Awards for the year’s best premium incentive campaigns were recently bestowed upon a diverse group of six marketers by the Incentive Manufacturers & Representatives

SLOs are moving pretty fast these days. Once mainly fodder for the cereal aisle, self-liquidating offers have cooled their heels a bit in the land of

There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing

Newspaper freestanding insert marketer Valassis, Livonia, MI, has decided to pull the funding on Save.com, its Internet couponing venture, paving the way for its immediate closure.

Like most fairy tales, “Shrek” ended happily ever after – for the film’s animated characters and for DreamWorks, which pulled in $261 million (to date)