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Passport Wine Club The wine merchant Geerlings & Wade, best known for its catalog and solo product offers, introduced the Passport Wine Club in the company’s

Blockbuster, Inc. and Coca-Cola Co. yesterday announced a five-year global marketing and product alliance that will give the soda giant increased exposure

Passport Wine Club The wine merchant Geerlings & Wade, best known for its catalog and solo product offers, introduced the Passport Wine Club in the company’s

Freestanding newspaper insert developer Valassis has unveiled Express Program, a service that allows clients to print and distribute full-color advertising inserts in less than a week

Burger King Corp., Miami, this week broke a $300 million “relaunch” campaign that includes the introduction of 14 new products and a slate of promotional

Winn-Dixie Stores Inc. will launch a customer-loyalty program throughout its supermarket locations in Florida and southeastern Georgia. The Customer Reward

1 McDonald’s Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald’s has gotten from its use of the

1995 June: Mark Shapiro Then: The ceo’s discipline-neutral approach to marketing made independent Louis London the subject of PROMO’s first cover photo

There we were my dad and I having our umpteenth conversation about how tough it was for us to get the media interested in what our clients were doing.

The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi