Search Results for: content marketing
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The Secret Handshake
As the “Global Village” grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn’t hurt.Rosie O’Donnell can draw crowds
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Agencies
First Gear: Volvo launches Web sites for new models in a multimedia effort
volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo
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Agencies
MINING MORE THAN JUST DATA
The Beverly Hillbillies weren’t the only ones who saw a bright future in black gold. Realizing that there’s a worldwide market worth some U.S. $200 billion
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Agencies
Watching the Watchers
For more than 60 years Consumer Reports has provided independent and impartial opinions on a variety of products and services in its mission “to test
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On-Demand Card Site Receives Additional Funding
CardStore.com, Emeryville, CA, an online service that will offer businesses and consumers a one-stop solution for paper communications products and scalable
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Take Your Places and . . . Action!
Rapidly, almost insidiously, the World Wide Web has engulfed nearly every aspect of our lives. Before most of us even learned the phrase “universal resource
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>From Mousepad to Prescription Pad
Patient penchant for information has spurred a handful of information Web sites such as drKoop.com, The Health Channel, WebMD, and OnHealth.com. And those
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Adherent Disciple
Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader’s Digest.Forget
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Agencies
Don’t Be Lulled
At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections – while
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Agencies
DRTV.COM: Interactive TV could be a boon to direct marketers
Oh, gentle couch potato, you don’t know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you’ll be able to