Search Results for: content marketing
-
Agencies
Where the Girls Are: Target Market Concepts gives samples to roller-skating teens
Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As
-
Short Cuts
Audio Book Club, Morristown, NJ, has changed its name to MediaBay, Inc. According to the company, the new name reflects its increased emphasis on its
Tagged in: -
Sites Ranked for Ecommerce Capabilities
Aided by consumer survey data and in-house tests, Forrester Research Inc. has released its rankings of the top online sites in seven retail areas, as
-
Rising Numbers And New Alliances At AOL
With a million new members, rising advertising revenue, and rumors of posting profits of 13 to 15 cents a share, little wonder The Myers Group found that
-
DIRECT Listline
NetExec@Work Canadian This list identifies more than 16,000 Web principals, who are decision makers with the final say on the content of their company’s
-
Grow up, Already!
It’s time for consumer marketers to wake up to the 50-plus market, the growth segment of the new millennium. Some facts and some tips.In the marketing
-
DREAM WEAVERS – Sega’s strategy in launching Dreamcast was simple
It may not have been pretty, but Daniel Aquilar’s dive into a vat of mashed potatos paid off handsomely.The 21-year-old traveled to Mann’s Chinese Theater
-
Agencies
ONLINE AND UP FOR ADVENTURE
If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided
-
Agencies
Using the Web as a Business Asset
Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful
-
Agencies
E-MAGAZINE: A Quick Read
Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.The Boston publisher