Search Results for: content marketing

  • The Secret Handshake

    As the “Global Village” grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn’t hurt.Rosie O’Donnell can draw crowds

  • First Gear: Volvo launches Web sites for new models in a multimedia effort

    volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo

  • MINING MORE THAN JUST DATA

    The Beverly Hillbillies weren’t the only ones who saw a bright future in black gold. Realizing that there’s a worldwide market worth some U.S. $200 billion

  • Watching the Watchers

    For more than 60 years Consumer Reports has provided independent and impartial opinions on a variety of products and services in its mission “to test

  • On-Demand Card Site Receives Additional Funding

    CardStore.com, Emeryville, CA, an online service that will offer businesses and consumers a one-stop solution for paper communications products and scalable

  • Take Your Places and . . . Action!

    Rapidly, almost insidiously, the World Wide Web has engulfed nearly every aspect of our lives. Before most of us even learned the phrase “universal resource

  • >From Mousepad to Prescription Pad

    Patient penchant for information has spurred a handful of information Web sites such as drKoop.com, The Health Channel, WebMD, and OnHealth.com. And those

  • Adherent Disciple

    Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader’s Digest.Forget

  • Don’t Be Lulled

    At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections – while

  • DRTV.COM: Interactive TV could be a boon to direct marketers

    Oh, gentle couch potato, you don’t know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you’ll be able to