Search Results for: content marketing

A SeeHer Series Search Engagement leader and SeeHer member EDO is working with SeeHer in Sports to explore the value of women’s sports, develop a comprehensive comparison to men’s sports, and analyze how well high-scoring GEMR ads perform in women’s and men’s sports programming. For Super Bowl LVI, EDO analyzed how well the celebrities in […]

Wednesday February 16, 2022 The Rams’ win over the Bengals in Super Bowl LVI reeled in a Total Audience Delivery of 112.3 million viewers, across NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile properties. That ranks as the most-watched show in five years, just below Super Bowl LI in February […]

Monday February 14, 2022 A slate of first-time advertisers – bolstered by companies representing the financial technology and cryptocurrency industries – made their debuts at yesterday’s Super Bowl, with over a dozen rookie brands buying in. NBC Sports stated that some brands bought in at $7 million for a 30-second spot. Debuts included Rakuten Rewards, […]

Friday February 11, 2022 NBC Sports is leveraging star power for Super Gold Sunday, featuring Super Bowl LVI and the 2022 Winter Olympics this weekend, leveraging Dwayne “The Rock” Johnson and Halle Berry for the festivities. Johnson will star in NBC Sports’ opening tease for “Super Gold Sunday,” narrating the open for the 5p hour […]

  Thursday February 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. New digs for the NBA 2K League, which announced that Indianapolis has been selected as the host city for the upcoming season (the league’s fifth), which will blend remote and in-person games. Play begins March 23 with the […]

While big streamers invest billions annually in new content, super-aggregators like Struum, JustWatch, and Reelgood are not investing in content, but helping mid and small streaming services find audiences. Lauren Devillier, CEO And Co-Founder of Struum, focuses on the next trend in streaming. What is the biggest challenge facing streaming services right now? How do […]

Wednesday February 9, 2022 NASCAR’s Busch Light Clash at the Coliseum packed a punch for FOX, which was 4,283 million viewers tune in for the race on Sunday, marking the most viewers for the event since 2016, according to Nielsen. In addition, the event was up 168% over last year’s race on FS1, with top […]

Monday February 7, 2022 America’s biggest betting event of them all is about to get even bigger as more states give the greenlight on sports wagering. With access at an all-time high, programming continues to evolve to feed new appetites as oddsmakers get into the content business and vice versa. Among the offerings this week […]

Marketers shouldn’t be hesitant to spice up their media mix with CTV, says Mohammad Chughtai, Global Head of Advanced TV for MiQ. Here, he shares why. How can CTV be a differentiator for campaigns? Connected TV combines the addressability and measurement of digital with the big-screen experience brand storytellers crave – the best of both […]

Friday February 4, 2022 The WNBA landed the largest-ever capital raise for a women’s sports property as part of a multi-faceted financial growth strategy “designed to generate new revenue through increased investment in priority areas as part of the league’s long-term business transformation.” Proceeds are expected to be used for brand elevation and marketing; globalization […]