Search Results for: content marketing

Monday April 25, 2022 This week the National Women’s Soccer League (NWSL) will begin its tenth season, with a new commissioner leading the way. Jessica Berman took the reins last week, joining the NWSL after serving as Associate Commissioner for the National Lacrosse League, and as Vice President at the NHL prior to that. We […]

Friday April 22, 2022 Major League Soccer revealed its plans for the 2022 MLS All-Star Game presented by Target, which will feature the MLS All-Stars taking on a team of All-Stars from Mexico’s LIGA MX. The event will be hosted in Allianz Field, home of Minnesota United, and is part of the partnership between MLS […]

A SeeHer Series SeeHer is spearheading an ongoing proprietary study which correlates the accurate portrayal of women, measured through the global gold standard of gender equality measurement (GEM®), with direct impact on sales return. In this week’s blog, Jennifer Pelino, Executive Vice President of Global Media Solutions, IRI Worldwide, discusses key findings from the study, […]

Wednesday April 20, 2022 NBC Sports is getting into the NIL game, launching ‘NBC Sports Athlete Direct,’ a platform linking college student-athletes and advertisers “through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.” The platform will be available to student-athletes at Notre Dame, Vanderbilt University and Temple University. Student-athletes at each […]

Monday April 18, 2022 When one thinks of the word “gaming” these days, two areas typically come to mind – gambling and esports. However, one area that saw a boom during the pandemic was in traditional games, from board games to chess, an area that has continued to expand as the digital space continues to […]

We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.

  Friday April 15, 2022 YouTube and MLB are continuing their partnership, renewing ties for the return of MLB Game of the Week Live on YouTube. The deal will feature 15 games throughout the 2022 regular season, streamed live, for free, to fans around the world in 182 countries. This season’s MLB Game of the […]

A SeeHer Series By Samantha Johnson , Professional Soccer Player A Southern California native and former USC standout, Samantha Johnson is paying it forward by creating programs to enhance the educational experience of alternative learning students. She hopes to leverage her career and platform as a professional athlete to support the next generation of girls […]

  Wednesday April 13, 2022 It was a Masterful weekend for golf. Sunday’s final-round coverage of the Masters on CBS was the most-watched golf telecast on any network since the final Masters round in 2019, when Tiger Woods captured his fifth green jacket. The coverage averaged 10.173 million viewers, up +7% versus last year, with12.443 […]

Monday April 11, 2022 Amid the drama this past year the resulted in a slew of college conference reshuffling, the Southland Conference had its turn for a big week as Chris Grant officially took the reigns as the eighth commissioner of the organization, coupled with the announcement that Lamar University would be departing the WAC […]