Search Results for: SEO
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Branding/Marketing
PR Roundup: Chestnut and Nathan’s Divorce, PR Job Stress, 2024 State of PR
This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.
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Data & Analytics
How to Avoid Google Penalizing AI-Generated Marketing Content
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
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Social Media & SEO
Developing an SEO Strategy to Mitigate Reputational Harm
Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.
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Crisis Management
PRNEWS Announces 2024 Top Women in PR
Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.
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Social
The Rise of Social Search: Strategies for Increasing Engagement
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.
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Cynopsis: Sports
Cynopsis Sports 05/28/24: The WBNA is on a roll
Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]
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Digital & Technology
Social Search: How Users are Turning to Social Media for Information and Discovery
If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?
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Crisis Management
PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers
This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.
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Cynopsis: Esports
Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting
Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]
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Digital & Technology
How to Avoid Google Penalizing Your AI-Generated Content
The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?