The Saputo Cheese Division (USA) has draped a convoy of semi-trailer trucks with full-color images of its cheese products.
Each of 14 trailers is about 48-feet long with eight-foot tall side panels. These billboards on wheels are crossing the country featuring such brands as Dragone, Frigo, Lorraine and Treasure Cave on one side and Frigo Cheese Heads on the other. Each side drives consumers to Saputo.com and Frigocheeseheads.com.
Drivers traveling behind the trailer will view an image of the Frigo Cheese Heads package.
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