Atlanta-based private equity firm Roark Capital Group has acquired direct mail co-op marketer Money Mailer LLC.
Neal Aronson, founder and managing partner of Roark has been named chairman of the board of Garden Grove, CA-based Money Mailer, which has over 250 franchises. Godfred Otuteye will continue as Money Mailer’s president and CEO.
As part of the transaction, Merrill Lynch provided revolving credit and American Capital Strategies Ltd. invested $10 million in senior subordinated debt and common equity financing.
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