Richard Branson, founder and chairman of the Virgin Group, will deliver the opening keynote speech at DMA06, the Direct Marketing Association’s annual conference. DMA06 will be held in San Francisco at the Moscone Convention Center Oct. 14-18.
“The success of his billion-dollar empire, which began as a direct mail retailer, is illustrative of how a multichannel marketing strategy is essential to achieving results-driven business goals,” said John A. Greco, Jr., the DMA’s president and CEO, in a statement.
Virgin Group operates a wide spectrum of businesses including music, air travel, mobile,financial, retail, music, Internet, drinks, rail, resorts and leisure. The company operates 200 companies in more than 30 countries.
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