FINANCIAL TIMES Retail and Consumer Publishing, London, has released “Market Research Strategies-Challenges and Opportunities for the Information Age,” a report by DIRECT’s international correspondent David Reed.
The 140-page report details the changing role of market research for retailers in the United Kingdom. Chapters cover topics such as researching store location and layout, product category assessment, consumer research and merchandising. Case histories include Marks & Spencer, Standard Chartered Bank and Walkers Crisps.
For information on the report, e-mail [email protected], or visit the Financial Times Web site (www.ftretail.com).-BN
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