Palo Alto, CA-based Responsys Inc., has formed strategic alliances with four rich media companies. The partnerships will give Responsys’ clients the option of using rich media in their e-mail campaigns.
The new partners are Beema Inc., Dynamics Direct Inc., Radical Communication Inc. and Talkway Communications. Together they provide a range of rich media including streaming audio and video, animation voice-overs and other technology.
Rich media e-mails drive a 25% higher open rates and 15% higher click throughs, said Amanda Barber, Responsys vice president of business development. “Plus, the viral nature of the e-mails–the likelihood that people will pass them on–is much higher with these e-mails.
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