Jacqueline Granath, president of direct marketing company Response Media Products (RMP), Atlanta, has resigned to pursue other interests, the company said.
She will remain on as a consultant and continue to work with long-term clients. Granath, an owner of RMP, has been with the company since 1980.
In addition to industry-wide contributions, Granath has helped build RMP from a home-based operation, where she compiled lists by hand with company founder Betty Abion, to an alternative/interactive/direct media company of more than 70 employees.
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